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 ONLINE COURSE

Delivered Live!

  • 2 x 2½ hour live sessions

  • 5 hours total learning time

  • 100% Trainer-led

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Early bird price:
$665.00 $785.00
United States (US) USD
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Course overview

Gain cutting-edge insights from your Google Analytics data with this essential course. Unlock advanced segmentation techniques, ensure your data is clean and accurate, and deliver meaningful insights from your visitors. Leave the session with the latest professional advice on making the most of Google Analytics.

Key learning outputs

  • Become a Google Analytics pro

    with the latest top techniques

  • Choose the right attribution model

    for your needs

  • Improve your customer's journey

    with a full breakdown of how Attribution Models are built

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

Take your Google Analytics skill set to an advanced level with this intensive online course. Part one opens with a complete tour of GA’s expert tools. Learn how to apply sensible filters when segmenting visitors and focus on people rather than clicks, with more insightful demographic and interest reports. Develop a regular review strategy to ensure data is up to date and accurate.
The second class focuses on attribution modeling. Explore its key concepts and compare different attribution models to find the best fit for your individual needs. Follow a step-by-step guide to track – and shorten – user journeys in Google Analytics. Measure online campaigns using URL Builder and campaign tagging to determine the best-performing channels, plus discover how to monitor offline campaigns. Book now to up your analytics game.

Class 1 : Advanced Tools & Insights

Class 1 : Advanced Tools & Insights

  • Advanced Segmentation

    Target the right people: Describe your ideal customer

    Apply Segments in Google Analytics: Discover how to filter out unwanted information

    Avoid pitfalls: Understand why it’s important not to filter too far

  • Demographic And Interest Reports

    Personalize each click: Learn how to identify the person behind the click

    Enable relevant tracking: Unlock Demographics and Interest reports in Google Analytics

    Group similar users: Deliver meaningful insight at group level using Cohort Analysis

  • Reporting Data Reviews

    Ensure reliability and accuracy: Add IP filters help improve data cleanliness

    Remove bots: Step-by-step guide to detect and filter bot traffic from your data

    Set up Calculated Metrics: Deliver deeper insights from existing statistics

  • Advanced Topics

    Common reporting errors: Resolve hostnames properly to avoid tagging issues

    Device insights: Discover what browsers and mobile devices are used by your visitors

    Increase PPC ROI: Why – and how to – link your Google Ads account to Google Analytics

Class 2 : Attribution Modeling

Class 2 : Attribution Modeling

  • Introduction To Attribution Modelling

    Modern Marketing challenges: Better understand the modern digital customer

    Avoid pitfalls: How multi-channel marketing can lack clarity and lead to confusion

    Map the customer journey: Why it’s important to track the customer’s path to completion

    Avoid confusion and opacity: The role of Attribution Modeling in delivering clear, quantifiable insight

  • Different Types Of Attribution Models

    The basic types: How First Click and Last Click allocate credit – and why they’re just the beginning

    Gain deeper insights: Form a more accurate picture of the customer journey through other attribution models like Linear, Algorithmic and View-through

    Pick the perfect model: Select the right Attribution Model for your business, then perform tests to validate your choice

  • How To Track The Customer Journey In GA

    Multi-Channel Visualizer: Use Google Analytics to mark the point where customers make their first interaction

    Shorten the customer journey: Measure – and improve – the time it takes for visitors to get to your site using Time Lag and Path Length reports

    Identify best-performing paths: Discover which conversion channels are the most valuable

  • Tracking Marketing Campaigns

    Track all links: Harness the URL Builder to track social media, email marketing and other campaigns

    Campaigns Overview: Discover how to use this report to track campaigns and traffic sources

    Cost Analysis report: Measure non-Google paid channels to calculate ROAS and RPC for any campaign – including offline marketing

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Upcoming dates

Upcoming dates

Change Timezone:

Nov 13 – Nov 15
Wed - Fri
16:00 - 18:30
$665 $785

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

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Class 2
Module 2

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Trainers

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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