Google Analytics Data Collection & Reporting.

 ONLINE COURSE

Delivered Live!

  • 2 x 2½ hour live sessions

  • 5 hours total learning time

  • 100% Trainer-led

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Early bird price:
$665.00 $785.00
United States (US) USD
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Course overview

Gain meaningful insights into the behaviour of your site’s visitors and customers with the help of this focused guide to Google Analytics data collection and reporting best practice.

Key learning outputs

  • Track the right metrics

    to deliver success

  • Glean valuable insights

    from GA’s basic reporting tools

  • Export and share your reports

    with colleagues, business partners and stakeholders

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

Google Analytics is undoubtedly an essential – and powerful – tool for delivering website analytics, but its apparent complexity can be off-putting. Cut straight to the point by booking on this expert-led course that delivers all the core knowledge you need to start using Google Analytics to track the performance of your websites.
Start by gaining a primer into what GA is and how it works. Understand key terminology and discover what GA is capable of with an overview of its many reports. You’ll be walked through the process of setting up a Google Analytics account from scratch, allocating user profiles to your team and installing the all-important tracking code on your website. Take a comprehensive tour of the GA dashboard, then start tracking visitor behavior and discover how to both automate and share reports with others in your company.

Book now to start delivering measurable improvements to your online activity.

Class 1 : Data Collection & Reporting

Class 1 : Data Collection & Reporting

  • Core Concepts

    Google Analytics primer: Find out how digital analytics can transform your business

    Data collection: Understand how Google Analytics collects measurable data

    Jargon busted: Learn the key terms required to start using Google Analytics efficiently

  • Explore The Interface

    Manage your account: Full overview of the Admin area

    User management: Explore available views and allocate user types to give team members appropriate levels of access

    Data types:Examine two broad types of data – Dimensions and Metrics – and learn the importance differences between them

  • Standard Reports

    78 reports, five categories:Unlock techniques to help track down the information you’re looking for

    Profile your site’s visitors:Who are they? Why are they on your site? Where did they come from? What device or browser are they using? Get the answers you need

    Identify success:Find the content that’s succeeding – as well as those areas that require further optimization

  • Limitations of Google Analytics

    Resolve common setup errors:Ensure Google Analytics is delivering reliable, accurate data

    What you can and can’t track:Determine what data is measurable – and what can’t be monitored

    Other analytical services:Link Google Analytics to other tools for deeper insights into your business performance

Class 2: Data collection setup & configuration

Class 2: Data collection setup & configuration

  • Configuration

    New account setup:Complete walkthrough to set up your Google Analytics account and obtain your tracking ID

    Link GA to website:Where and how to install the tracking code on your website

    Verify installation:Make sure everything works with Google Tag Assistant and fix any errors

  • Key interface features

    Master the GA interface:Familiarize yourself with the layout and core features

    Reporting fundamentals:Set up some basic reports to start gleaning simple insights into your visitors’ behavior

    Goals and Conversions:How to create Goals and interpret the Conversion and Goals report

  • Basic tracking

    Behavior Flow reports:How to track your user journey and identify possible issues with your site

    Segmentation basics:Apply standard filters to quickly and easily segment visitors

    Site search analysis:Observe your site’s search terms to understand what your visitors are seeking

  • Dashboard automation

    Automated reports:Increase productivity and efficiency by deploying simple rules and triggers to produce reports automatically

    Export your data:Discover how to download data in different formats to meet your reporting needs

    Share your insights:How to email reports to colleagues and other stakeholders

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Upcoming dates

Upcoming dates

Change Timezone:

Sep 30 – Oct 02
Mon - Wed
16:00 - 18:30
$665 $785
Nov 19 – Nov 21
Tue - Thu
16:00 - 18:30
$665 $785

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Class 1

00:00 - 00:00

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Class 2
Class 2

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Class 1

00:00 - 00:00

Class 2
Class 2

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

FAQs

FAQs

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

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Google Analytics Data Collection & Reporting
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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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