Google Analytics Digital Marketing Performance.

 ONLINE COURSE

Delivered Live!

  • 2 x 2½ hour live sessions

  • 5 hours total learning time

  • 100% Trainer-led

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Early bird price:
$665.00 $785.00
United States (US) USD
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Course overview

Receive expert-led instruction to deliver deeper, more meaningful insights from your website and eCommerce platform. Discover how to tap into Google Analytics’ tools to better track your visitors and customers by enrolling now.

Key learning outputs

  • Take your analytics to the next level

    with advanced tips, tricks and techniques

  • Successfully segment your audience

    to deliver relevant reports and insight

  • Track ecommerce performance

    with step-by-step instruction

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

This two-part course equips you with the tools and techniques to derive meaningful analysis and insight from measured digital marketing and ecommerce programs. In part one, learn which reports to prioritize and how to filter the data to show exactly what you need to see. Gain skills in segmenting visitors, advanced reporting and delivering improvements through remarketing and CRO.
The second part of the course focuses on ecommerce activities and reveals how to use Google Analytics to track the performance of your online stores – see which metrics can be tracked and how to set up Google Tag Manager to derive event-based information. Also discover how to recognize and remedy potential issues that are damaging your online efforts.

Book now to lift your marketing analytics to the next level.

Class 1 : Advanced Marketing Analytics

Class 1 : Advanced Marketing Analytics

  • Understand Filters

    Key reports: Rundown of the most important reports to generate and store

    Filter data: How to add new predefined and custom filters

    Custom dimensions and metrics: Learn how to collect data that’s not automatically tracked

  • Categorizing Visitors

    How to segment visitors: Complete guide to segmentation

    Types of segments: Key examples explained, from Referrer & Traffic Source to Content Viewed

    Create bespoke segments: Step-by-step guide to building your own

  • Advanced Reporting

    Website tracking: How to make use of the Acquisition menu to make informed strategic decisions

    Track social media: Discover which platforms are delivering visitors to your site

    Mobile considerations: Find out how many site visits are on mobile devices

  • Conversion Research

    The importance of CRO: How to best use Google Analytics to boost Conversion Rate Optimization

    Diagnose and fix website problems: How GA can help spot (and remedy) site issues that damage your business

    Remarket through Google Analytics: The power to stay engaged with past and future customers

Class 2 : Ecommerce & Shopping Behaviour

Class 2 : Ecommerce & Shopping Behaviour

  • How Ecommerce Is Tracked

    Data collection: Measure across SKUs and product categories

    Content Rate Optimization: Full primer, plus how it relates to ecommerce

    Track goals: The importance of tracking your ecommerce targets

  • Configure Basic Tracking

    Ecommerce Tracking Code: How to implement ecommerce tracking in Google Analytics

    Trackable data: Overview of what can be tracked, from price and tax to quantity and name of item

    The importance of structured data: How the Data Layer plays a crucial role in delivering quality reports

  • Enhanced Ecommerce Tracking

    Google Tag Manager: How to track ecommerce transactions using tags

    Event tracking: Gain a more in-depth view of your platform’s effectiveness with event tags

    Avoid skewing your analysis: How to spot – and remedy – inaccurate data

  • Ecommerce In Live Environments

    Third-party considerations: Expert advice on navigating the crowded ecommerce marketplace plus how to integrate Google Analytics into your chosen provider

    Improve mobile tracking: Configure GA to provide a better mobile shopping experience

    Grow ecommerce sales: Boost revenue with tips and tricks for segmentation and remarketing

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Upcoming dates

Upcoming dates

Change Timezone:

Sep 16 – Sep 18
Mon - Wed
16:00 - 18:30
$665 $785
Nov 04 – Nov 06
Mon - Wed
16:00 - 18:30
$665 $785

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

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Class 2
Module 2

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Trainers

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

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Google Analytics Digital Marketing Performance
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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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