Google Analytics Immersive.

 ONLINE COURSE

Delivered Live!

  • 4 x 2½ hour live sessions

  • 10 hours total learning time

  • 100% Trainer-led

Save 15%
Early bird price:
$1345.00 $1575.00
United States (US) USD
loader

Course overview

Our online Google Analytics Immersive course enables you to gain revealing and measurable insights into your online performance.

Key learning outputs

  • Measure and report meaningful insights

    from your marketing campaigns

  • Build an effective analytics strategy

    to ensure success

  • Identify your audience

    and find out what drives them to lift ROI

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

This online course is ideal for you if you already use Google Analytics, but want to leverage the tool’s full power to measure and understand the impact of your online activities. Gain a deep understanding of what Google Analytics enables you to do and discover established, best-practice approaches for setting up your campaigns and configuring your account.
Broken into four classes, this immersive online course steers you through the full spectrum of Google Analytics’ reports and interfaces before moving on to more advanced subjects, such as segmentation, remarketing, attribution modeling, conversion reporting and troubleshooting. By the time you finish the course, you will know how to create a Google Analytics’ strategy that works for your business and how to mine the data for key insights that will help boost your online operations.

Class 1

Class 1

  • Web analytics overview

    What is web analytics?: How can it help you discover new opportunities?

    Understand the business benefits: Learn how to use the latest trends in web analytics reporting

  • How to create a web analytics plan

    Discover how to recognize the metrics: that matter to your activities.

    Find out how to build a framework: Identify and set well-targeted segments, KPIs and objectives

  • Introduction to Google Analytics

    Explore how Google Analytics functions: Receive a detailed rundown of its features

    Key guidance: Find out how to set up new accounts, management permissions and user-based options

    Gain better insights: Learn how to track the information that’s important to you and how filter the data

    Bring your skillset up to date: Review recent changes to the tool’s interface and discover where you can get instant help with list of useful online resources

  • Where Google Analytics fits in

    Examine the difference between Google Analytics and Universal Analytics: Find out which is right for you.

    How cookies and tracking codes work: Understand the fundamentals of how GA tracks data

Class 2

Class 2

  • Audience analytics

    Get a detailed rundown of audience reports: Includes demographic makeup, geographical location, behavior and interests to mobile, OS and browser usage

    Filter data by specific parameters: Explore this feature to uncover more insight

    Become a power user Master Google Analytics’ more advanced audience reporting tools and learning how to create benchmarks

    User Flow charts: Discover how to visualize customer journeys through your site

  • Acquisition reporting

    Gain a solid understanding of acquisition reports: Why user, pageview and session reports are important, plus find out how unique pageviews reveal the most popular content on your site

    Discover how to get the most out of metrics: Improve your campaigns with conversion and bounce rate data

    Drill down into acquisition data: How mediums, channels and sources can help

    Find out more about referrals: Including those from social and ad platforms

    Social Users’ Flow: Unlock the importance of this report.

    Discover how to manage campaigns: Full step-by-step guidance

  • Behavior reporting

    Familiarize yourself with top-level reports: including the All Pages report that shows page views, unique page views, average time on site, bounce rates and % of exits

    Determine where visitors arrive and leave your site: Discover the landing page and exit page reports

    Locate slow-loading content: Plus explore ways to fix it

    Tracking personally identifiable information: Examine the risks

    Monitor specific events: Find how to use customized tracking

    Group pages: Learn how to put related pages together to report on them

    Site Search: Gain detailed insight into this underrated report

Class 3

Class 3

  • In-depth review of conversion reporting

    Set up, track and report on goals: Full run-through

    Discover the different types of funnel reports: Plus when you should use them

    Boost your conversion rate: Find out how with Google Analytics page reports

    Explore advanced methodologies: Including conversion pathways and attribution modeling

  • Customized tracking

    Custom metrics and dimensions: Examine how to create reports that work for you

    Identify the benefits of tracking Virtual Page views: And when they should be preferred over tracking Events

  • How to generate and share reports

    Understand the principles behind best-practice reporting methodologies

    Construct a measurement framework: Feature the KPIs that are relevant to your business and get helpful data-analysis advice

    Share key information with your colleagues: Keep them informed via email, Excel or KPI dashboard

Class 4

Class 4

  • How to leverage segmentation and remarketing

    Segment your data: in a meaningful way: Proven tips and techniques

    Basic segmentation: Explore Google Analytics’ standard segmentation options

    Realize the benefits of using custom segments: Find out how to use your own and share other people’s

    Target visitors for remarketing: How to use segmentation to bring back potential leads

  • Reporting and communication

    Modify existing reports: Learn to add in the metrics and dimensions that are relevant for your business

    Automation: Find out how to automate the reports that you need

    Make generating reports easier: Rundown of third-party apps and dashboard tools

  • Troubleshooting how Google Analytics is implemented

    JavaScript: Get an overview of how Google Analytics uses it to track pageviews

    Discover common implementation problems: Plus how to solve issues like account misconfiguration and tracking code bugs

    Recognize the symptoms: How to spot a badly configured implementation, including a reduction in bounce rates

    Tools of the trade: Help diagnose and fix implementation problems

  • Smart ways to use Google Tag Manager

    Tag manager breakdown: Understand what a tag manager is and how it can help manage multiple Google Analytics’ tags

    Step-by-step guides: Discover how to use Google Tag Manager to set up tags and triggers and track PDFs

  • How to get the most out of Google Data Studio

    Generate comprehensible reports: Find out what Google Data Studio is and how its visualizations can help create easy-to-understand reports using Google Analytics data

  • The future of Google Analytics

    Review the very latest changes: Plus get an idea of what’s likely to be next on the horizon

    Explore additional sources of tools and information: Comprehensive look at useful resources to help develop your skills further

image

Upcoming dates

Upcoming dates

Change Timezone:

Sep 17 – Sep 26
Tue - Thu
16:00 - 18:30
$1345 $1575
Oct 22 – Oct 31
Tue - Thu
16:00 - 18:30
$1345 $1575
Dec 03 – Dec 12
Tue - Thu
16:00 - 18:30
$1345 $1575

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
 
Class 1
Module 1

00:00 - 00:00

loader
 
Class 2
Module 2

00:00 - 00:00

loader
 
Week 2
 
Class 3
Module 3

00:00 - 00:00

loader
 
Class 4
Module 4

00:00 - 00:00

loader
 
 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Week 2
Class 3
Module 3

00:00 - 00:00

Class 4
Module 4

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

If you're interested in this course, fill in your details and we'll be in touch

You are booking on

Booking

Google Analytics Immersive
on

Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

loader
Total
  • Money Back Guarantee

    Money Back Guarantee

    7 day money-back guarantee on all purchases

  • Secure Checkout

    Secure Checkout

    SSL Encryption ensures your details are safe

  • Trusted & Proven

    Trusted & Proven

    92% of past customers would recommend Analytico

We Accept:
  • img
  • img
  • img
  • img
  • img