Google Analytics Refresher.

 ONLINE COURSE

Delivered Live!

  • 3 x 2½ hour live sessions

  • 7 ½ hours total learning time

  • 100% Trainer-led

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Early bird price:
$955.00 $1125.00
United States (US) USD
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Course overview

Bring your Google Analytics skill-set up to date with this refresher course, designed to inform you of the absolute latest updates. Get full guidance on how to exploit new opportunities presented, and adapt your strategy to anticipate future changes.

Key learning outputs

  • Update your Google Analytics strategy

    to account for the latest platform changes

  • Explore and start using the latest features

    to improve your analytics and reporting

  • Refresh your GA toolkit

    with a look at the latest complementary tools

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

The analytics landscape is continually evolving, and Google Analytics leads the charge. It continuously introduces new tools and features, refines the user interface, and – critically – updates its underlying technology.

This means you can all too easily fall behind with your analytics know-how, which is why our refresher course is essential – not just for those who need bringing up to date on what’s changed over the past 12-18 months, but also for those who want to anticipate future changes and prepare their strategies accordingly.
Not only does this course equip you with the knowledge you need to both recognize what’s changed and start incorporating those changes into your own analytics campaigns, but it also reveals changes on the horizon, giving you the opportunity to meet the future head-on.

Book now to keep your Google Analytics performance optimized by ensuring your strategies and practices are up-to-date.

Class 1 : What’s Changed

Class 1 : What’s Changed

  • Google Analytics Strategy

    Overview: See how the Google Analytics landscape is changing, and discover what innovations it’s triggered

  • Key Concepts

    Google Analytics UI: Review the latest changes to the GA web interface and how it affects your measurements

    Underlying changes: Comprehensive look at changes to the GA API and tracking codes

    Other platforms: See how other Google platforms, including Ads, AdSense and Search Console, have evolved

  • Reporting

    What’s new and improved: A complete run-through of brand new and updated reports, along with ways they’re being used

  • Communication

    Share your findings: Innovative new ways of communicating reports to stakeholders and team members

    Dashboard updates: New and improved widgets to deliver more useful insights

    Query Explorer and custom reports: Rundown of any changes to tailored reporting

  • Remarketing

    Segmentation: Review new ways of filtering your audience

    Google Display Network: Updates overview for remarketing purposes

  • Apps & Tools

    Tag Manager & Data Studio: See what’s new with Google’s complementary apps

    Third-party tools: Find out what’s new and improved on the broader market

Class 2 : Latest Techniques

Class 2 : Latest Techniques

  • Google Analytics Strategy

    Stay optimized:Ensure your measurement frameworks adapt to any changes in Google Analytics

  • Key Concepts

    UI updates: Learn how to navigate any new features

    Tracking codes and APIs: Make the necessary changes to your apps and websites to reflect any underlying updates

    Other platform updates: Practical help and advice with using any changed features in linked tools

  • Reporting

    Exploit new reporting options: How to take advantage of the latest reports

  • Communication

    Improve lines of communication: Guidance on exploiting any new features to deliver better insights to managers and other senior colleagues

  • Remarketing

    Segmentation: Tips and tricks to update your audience filters

    Google Display Network: Take full advantage of new remarketing opportunities with a hands-on guide

  • Apps & Tools

    Tag Manager & Data Studio: Key new features profiled in detail

    Third-party tools: Discover new ways to improve your metrics

Class 3 : Future Gazing

Class 3 : Future Gazing

  • Google Analytics Strategy

    Get ahead of the curve: Make sure you’re able to adapt to any predicted changes over the next 12 months

  • Key Concepts

    Stay in the loop: Discover how to receive alerts to any changes to Google Analytics, from new features and UI changes to under-the-hood updates

    Other platform changes: See what’s planned for other GA platform tools

  • Reporting

    Likely new reports: Be ready for potential changes to the way you can present data

  • Communication

    Don’t get caught out: Prepare for the next generation of dashboard widgets and custom reporting tools.

  • Remarketing

    Segmentation & Google Display Network: Get the heads up on likely changes you’ll need to apply to your remarketing strategies

  • Apps & Tools

    Coming soon: See what new features and changes are in the pipeline, plus discover the tools expected to lead the way in empowering Google Analytics in the coming months

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Upcoming dates

Upcoming dates

Change Timezone:

Sep 09 – Sep 13
Mon - Fri
16:00 - 18:30
$955 $1125
Oct 28 – Nov 01
Mon - Fri
16:00 - 18:30
$955 $1125
Nov 18 – Nov 22
Mon - Fri
16:00 - 18:30
$955 $1125

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

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Class 2
Module 2

00:00 - 00:00

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Class 3
Module 3

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Class 3
Module 3

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

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Google Analytics Refresher
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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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