Google Analytics Reporting.

 ONLINE COURSE

Delivered Live!

  • 2 x 2½ hour live sessions

  • 5 hours total learning time

  • 100% Trainer-led

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Early bird price:
$665.00 $785.00
United States (US) USD
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Course overview

Ensure the data you collect is presented in a format that can be understand by key decision makers with this two-part class focusing on Google Analytics’ visualization and reporting tools.

Key learning outputs

  • Build the right dashboards

    Tailor GA to display the data you need, how and when you want it

  • Understand custom reporting

    Identify the specific information your business needs

  • Improve decision making

    by implementing best-practice data visualization

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

There’s no point collecting data from your campaigns, online stores and websites if you don’t know how to interpret and act on it. Raw statistics are tricky to analyze at the best of times, which is why enrolling on this class is critical. It focuses on Google Analytics’ reporting tools, enabling you to crunch those numbers and present them in a format that can be easily understood.

The first class gives you the tools your need that, using Google Analytics’ dashboard and custom reporting tools.
The second class covers the principles of Data Visualization. Before covering a full grounding into how to quickly and easy convert raw data into reports, charts and tables using Data Studio.

Book now to discover how to integrate these key Google Analytics tools as part of your wider marketing strategy.

Class 1 : Dashboard Analytics & Custom Reports

Class 1 : Dashboard Analytics & Custom Reports

  • Model For Successful Analytics

    Define: describe what you are trying to do and what you want to improve

    Measure: track and record the information you need to achieve your Objectives

    Analyze: explore the data and discover information that you can make use of

  • Apply The Model

    Test: run experiments to learn more about the problem

    Improve: describe your path to improvement

    Cause vs Correlation: prevent biases creeping into your thinking and understand typical analytical errors

  • Creating Custom Reports

    Custom Dimension and Reports: decide what you uniquely need to understand and track and how to this information in GA

    Regular Expressions: discover the power of RegEx and what it can tell you about your website traffic and visitor behavior

    Examples of Regular Expressions: example Regular Expressions that you can try and how to create your own

  • Evaluate Your Marketing

    Ranking Higher in Search: how custom GA can be used to move your website up the Google Search results

    Enhance Site Usability: using GA dashboards to see how and why your site is providing a less than optimal user experience

    Increasing Conversions: how dashboards act as an early warning signal that your site is not achieving its full potential

Class 2 : Google Data Studio

Class 2 : Google Data Studio

  • The Power of Data Visualization

    Difficulties to overcome: Why people struggle with data, statistics and math problems

    Make data easier to read: How visualizing data helps deliver business insight

    Data Studio tells stories: Help non-specialists access data from Google Analytics

  • Introduction to Data Studio

    Take a tour: Learn to navigate Data Studio’s key features

    Make the connection: What types of data can (and can’t) be pulled into Data Studio

    Get started: How to connect Data Studio to Google Analytics

  • The Data Studio Interface

    First steps: Get logged in and create your first report

    Detailed step-by-step guide: Connect data sources and add graphics, reports and tables quickly

  • Visualization Workflows

    Create better reports: Tips to ensure your visualizations don’t confuse your audience

    Integrate with other products: Boost productivity with integrations, custom workflows and macros

    Distribute reports securely: How to safely share confidential data with stakeholders and other team members

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Upcoming dates

Upcoming dates

Change Timezone:

Oct 01 – Oct 03
Tue - Thu
16:00 - 18:30
$665 $785
Dec 02 – Dec 04
Mon - Wed
16:00 - 18:30
$665 $785

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

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Class 2
Module 2

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

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Google Analytics Reporting
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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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