Get to grip with Google Tag Manager.

 ONLINE COURSE

Delivered Live!

  • 2 x 2½ hour live sessions

  • 5 hours total learning time

  • 100% Trainer-led

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Early bird price:
$665.00 $785.00
United States (US) USD
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Course overview

Join this class to get a full rounded view on how to get the most out of Google Tag Manager and make it work for you.

Key learning outputs

  • Best-practice setup guide

    to installing and using Google Tag Manager

  • Improve productivity and save time

    with expert help on automation

  • Gain better quality data

    with detailed advice on GTM’s advanced features

Our live online course format

100% live &
trainer-led

This course is formed of a program of live classes that emulate a classroom experience. You can benefit from real-time interaction with an expert trainer, and your fellow class participants.

Interactive group
exercises

Every class includes live Q&As and group exercises with fellow course participants.

One-to-one
mentorship

Ask questions as they pop up and benefit from one-to-one time with the expert course trainer. You can also take advantage of post-course support from our training faculty.

Course program

Course program

The most efficient way to link your website to various Google services from Ads to Analytics is through Google Tag Manager. This helps you embed special bits of code called ‘tags’ into your site without having to know anything about coding.

This two-part course opens with a thorough grounding in the fundamentals: what Google Tag Manager is, how to develop a workable strategy and install it in your organization before incorporating tags into your website and start tracking the data they provide.
With the basics in place, part two helps you deliver on GTM’s promise by revealing how to fine-tune your setup. Verify everything’s working correctly, then go on a comprehensive tour of all the key tools and elements you need to improve the quality of data you receive. You’ll also discover how to extend tags to other platforms, such as Google Ads and DoubleClick. Book now to learn how to measure the performance of your websites.

Class 1 : Setup And Implementation

Class 1 : Setup And Implementation

  • Tag Management Overview

    How tag management systems work: What are they? How do they work? When to use them?

    Your first Tag: Guide to how Google Tag Manager works and its key concepts

  • Google Tag Manager Introduction

    Navigate the GTM Workspace: Complete guide to moving around Google Tag Manager

    Platform run-through: Get a structural overview: Accounts, Permissions, Containers, Tags, Triggers and Variables

    First steps in Google Tag Manager: Set up your account

  • Strategy

    Avoid data overload: How GTM helps promote structured thinking

    Measurement Model: How to incorporate tags into a wider digital measurement strategy

  • Implementing Google Tag Manager

    Recommended framework: Determine how to best implement tags

    Add to website: Full walkthrough to incorporate GTM into your site

    Access through Google Analytics: Where to find GTM within the wider Google Analytics suite

  • Deployment

    Create your first tag: Step-by-step guidance

    Configure: Learn how to set up a pageview tag

    Choose a trigger: Understand the difference between firing and blocking triggers

Class 2 : Optimization

Class 2 : Optimization

  • Testing Results

    Confirm installation: How to perform a live check of your website using Preview and Debug Mode

    Install Google Analytics via Tag Manager: Ensure data is collected correctly with this proven procedure

  • Data Enhancement

    Generate custom dimensions from static values: Full run-through

    Mark customer journey points: How to track events using Google Tag Manager

    Document Object Model: Understand the relationship between Google Tag Manager and your website’s structure

    Structure your data: How to employ the Data Layer to improve your metrics

  • Optimization

    Workspace Optimization: Why, when and how to make use of separate workspaces

    Manage users: Delegate access to other team members through user roles and workflows

  • Debugging & Publishing

    Manage container snapshots: How to use GTM’s version management tool

    Check for JavaScript errors: Learn how to spot – and debug – possible problems using third-party tools

  • Additional Configurations

    Connect additional services: Comprehensive overviews of DoubleClick and Google Ads

    Build your own tags: Discover how to use custom HTML tags

    More tracking options: Step-by-step guidance on using cross-domain tracking

    Tools and extensions: Rundown of the best third-party plugins to add extra functionality

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Upcoming dates

Upcoming dates

Change Timezone:

Sep 10 – Sep 12
Tue - Thu
16:00 - 18:30
$665 $785
Oct 21 – Oct 23
Mon - Wed
16:00 - 18:30
$665 $785
Dec 03 – Dec 05
Tue - Thu
16:00 - 18:30
$665 $785

Class schedule & times

Class schedule & times

Change Timezone:

 
Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

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Class 2
Module 2

00:00 - 00:00

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Mon
Tue
Wed
Thu
Fri
Week 1
Class 1
Module 1

00:00 - 00:00

Class 2
Module 2

00:00 - 00:00

Trainers

Course trainer

Alex Holden

Alex has been training businesses and marketers since 2011 for Constant Contact, SCORE, Microsoft and more. He has trained over 6000 people so far. Alex takes his drive for digital marketing to the classroom where he continues to help businesses grow.

Course trainer

Andy Harrison

Andy is a renowned trainer, coach & speaker. He runs a digial media agency leading a team with unique experience in digital marketing and intelligence. He holds a BA (Hons) in History from the University of Wolverhampton and has added a PGCE in Education from Keele University as well as a postgraduate computer science qualification.

Course trainer

Tim Lamont

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Rupert Hughes

Rupert is the managing consultant of his own digital marketing business. A keen focus on the customer experience, he has built up a wide range of experience in User Experience and Information Architecture, SEO, web analytics and email marketing.

Course trainer

Sonja Crystal Williams

Sonja is the Co-Founder and Director of Marketing of her own company. She works as a Marketing and Social Media Consultant for Atlanta’s business community, developing integrated marketing and social media campaign strategies and marketing analysis.

FAQs

FAQs

  • Will I receive any certification after completing the course?

    A certificate as proof of your attendance on the course is available on request.

  • How can I pay?

    We accept payment via Credit Card, Debit Card, BACS, Cheque or Invoice.

  • Will the same trainer be leading each module?

    No, the trainer may vary for each of the modules related to this online course based on their expertise.

  • When will I receive my log-in details?

    You will receive full log-in details and clear step-by-step instructions to join the Online Learning course seven days prior to the first class.

  • Do I need to share my video during a class?

    You will be able to see your trainer via a video stream, together with most other delegates joining you on the class. However, it is completely up to you as to whether you share your own video.

  • What equipment do I require?

    A laptop with browsing capabilities; a webcam and microphone to participate in group exercises.

I'm interested

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Google Tag Manager
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Tuesdays + Thursdays / 16:00 GMT - 18:30 GMT

4 classes in total / 2 weeks of instructor-led learning

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